Semrush @semrush
An Adobe Company. Helping 28M+ marketers be found everywhere search happens social.semrush.com/3PtmTLe Boston, MA Joined February 2009-
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@weiveapp the new channel makes incrementality a much bigger part of the setup! If you cannot separate captured demand from created demand, ROAS alone can get misleading fast
ChatGPT has officially announced ads. A major shift in the business model of the world’s leading AI assistant, used by 800M+ people every week. Here's what you need to do to prepare for it & the tool that'll help: social.semrush.com/3Uw7qQO.
Content marketing should plan for multiple discovery paths. Build a strategy that helps the right audience find your content wherever they search 👇 social.semrush.com/3TWnBH1.
Semrush users, this one’s for you 👀 The Semrush MCP is now in Notion! Ask for keyword, traffic, and competitor data without leaving your workspace. Connect today 👇 social.semrush.com/4zCaSbA.
The question every brand faces today: can AI find, trust, and cite them? This 9-step workflow helps teams answer that question with data, not assumptions. From AI visibility benchmarking to unified SEO + AI reporting, this is how modern search strategy begins 👇 social.semrush.com/4zyOU9p.
@nexusseo96 Worth checking which queries those pages appear for. If the pillar and supporting pages keep switching for the same question, investigate their scope before adding more links.
Topic clusters work best when the content is connected. Link related pages back to your pillar content to build stronger topical relationships and make your site easier to navigate. Here's how to build them: social.semrush.com/4s7JC2c.
@metricstab Worth keeping “where the visit came from” separate from “what built confidence.” Both matter, but they don’t always point to the same place.
Your buyers discovered you on TikTok. Validated you on Reddit. Got a second opinion from ChatGPT. And your attribution model has no idea any of that happened 👀 This isn't a future problem, it's already here. • Google holds 73% of discovery across 41 major surfaces (not the 90%+ most marketers plan around) • The other 27% is where opinions form, and decisions get made without you • 43% of consumers have already discovered a brand through AI Here's what the multi-platform discovery can look like 👇
@felix_muller_ai The landing page deserves attention here too. Does it follow through on the offer and answer the next question, or make someone start their research again?
@ov_konopl Agreed that the count needs context. A useful report should explain why those placements matter—relevant audience, editorial context, and results. Not just celebrate a bigger number.
20 marketing KPIs to track & improve in 2026: 1. AI visibility 2. Brand mentions 3. AI citations 4. Keyword rankings 5. Organic clicks 6. Impressions 7. Backlinks 8. Return on ad spend 9. Cost per mille 10. Follower count See 10 more: social.semrush.com/4s8vt4O.
@shaoxiao_si Really like the distinction. Ask soon after purchase, while the details are fresh, and leave room for “I don’t remember.” Useful evidence doesn’t need a perfectly complete journey.
@microsemantics Internal links won’t create external authority on their own, agreed. But that doesn’t make them wasted effort. Connecting related pages helps people navigate what you already have.
A strong internal linking strategy helps search engines understand your site, distribute authority, and identify which pages matter most, while weak linking can leave pages orphaned, buried deep in your site, or stuck in redirect chains. Build your strategy by connecting related pages with relevant contextual links, while using navigation, breadcrumbs, and other structural links to reinforce your site hierarchy. Here's how to do it right: social.semrush.com/4ilx4Rk.
@SEO_Surfing Worth bringing sales into the measurement conversation, too. What sources do prospects mention on calls, and which questions have they already researched before getting in touch?
@dimavollo That's where the MCP comes in handy 👏 It's there to speed up what comes after the audit on Semrush by pulling the findings into Claude so you can prioritize issues and turn them into an action plan faster.
You can now turn an SEO audit into a clear action plan with Claude and Semrush MCP. Uncover technical issues, identify priorities, and turn audit data into actionable SEO fixes 👇 social.semrush.com/4jS5V9W.
@alexwolk1 That sanity check matters 🤝 The prioritization is a starting point, then crawl data, traffic, and business impact should decide what actually gets fixed first!
@tallha_javed the creator map is often more actionable than starting with a blank outreach list 🤝 You can see who already owns the conversations that matter!
Your brand’s next AI citation could come from a LinkedIn post or YouTube video. LinkedIn appears in roughly 11% of AI responses across major models, while YouTube ranks among the top five sources across ChatGPT, Gemini, AI Overviews, and AI Mode. Much of this visibility comes from creator content, not brand-owned channels. Creator partnerships are becoming an important part of AI search visibility 👇 social.semrush.com/3WaCSEG.
@showninai a technical audit tells you whether the site is healthy! A buyer-question baseline tells you whether the brand is entering AI consideration at all 🤝
@Biemjo Fair point, a lot of the fundamentals haven’t changed. What has changed is the number of places they need to work. Crawlability, useful content, structure, and authority still matter; now they can affect whether you show up in both search results and AI answers.
SEO is no longer just about ranking in Google. In 2026, it also means being visible in AI-driven search surfaces like Google’s AI Overviews and ChatGPT. This SEO checklist covers tasks that can help you gain visibility no matter where your audience is searching 👇 social.semrush.com/4hWgEgR.
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